It comes to no surprise that K-pop is gaining notice and popularity in the west, and their music videos are responsible.
Especially with groups like BTS, BLACKPINK, EXO, and BIGBANG, there is no doubt they were able to captivate the attention of other countries.
Despite the language barriers, these k-pop groups can deliver their message.
Particularly, through their music videos.
Without a doubt, k-pop has one of the best music video productions out there.
Differing from American music videos, k-pop is not just music, but art.
In spite of American music begin popular in other parts of the counrty, some lack the artisic and meanful aspect of the video.
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K-pop Music Videos
If not all, the majority of k-pop music videos are of high quality. The videos will have great sounds, choreography, narratives, and visual.
In the Korean entertainment industry, the video is not less than the music made. It is of the same importance as the song.
In short, the reason why the Korean companies put much detail and attention to this is for the fan base. That is a great production, with strong catchy dance moves and a great story equals a strong fanbase and new fans.
Also, more fans mean more revenue for the company.
Production of Music Videos
For instance, K-pop MV producer, Kim Sung-Wook says the most important detail when recording is rhythm, speed, and balance.
Furthermore, the best videos have lots of layers and details, so attention and focus are needed by the director.
With these elements, he can successfully make an MV.
Do note, Kim is responsible for many successful MVs from BTS, Taeyang from Big Bang, Red Velvet, and Taemin from Shinee.
Storytelling in the Music Videos
Unlike America MVs, where the focus is on mansions, cars, and half-naked women, K-pop MVs is all about storytelling.
Also, this not only works well with the fans but with the company as well.
So, instead of releasing a one-concept album, they create a story.
Moreover, it stretches into many music videos and keeps the fans entertained.
To illustrate, lets us talk about BTS. For their Wings album, the director created a narrative for each member which stretched into 7 music videos. Not only was it good content, but many fans were in love. Each narrative builds on top of one another.
For some fans, this was like trying to decipher the meaning of the videos, and for others, it was just great entertainment.
Music Videos Always Have Choreography
What is k-pop without dancing?
On some rare occasions, where there is no choreography in a music video, but this is unlikely.
Many successful MVs have a synchronized choreography, and directors have been successful in capturing and layering their movements with transitions.
Through these MVs, iconic dance moves are made like:
I Am The Best by 2NE1
MIROTIC by TVXQ!
Ring Ding Dong by SHINee
Without a doubt, the choreography makes it more eye-catching entertaining for the viewer. Unlike America MVs, it is hard to look away because you can miss a move in a split second.
Art in the Videos
As said, Korean MVs are eye captivating. It is hard to look away. Each MV is so different from one another.
In Bae Bae by BIGBANG, the whole MV is like a museum. Every time you watch it you see something new, that you did not see before.
This video is full of stature, colors, scenery, flowers. And admitting that it is an odd MVs, it seems like a strange dream.
Another museum-like MV is Instagram by DEAN. This actually looks like it was recorded with a filter on top.
And, on a rare occasion, where the artist, DEAN, just sat in the chair and the background ‘do the talking’.
Iconic Music Videos
There are many iconic music videos in the K-pop world, however, there are some that stand out more than others. And even to this day, these videos remain legendary. Now, the reason for this is the combination of storytelling, choreography, and art.
Gee by Girl’s Generation
Bang Bang Bang by Big Bang
Growl by EXO
Psycho by Red Velvet
Cherry Bomb by NCT 127
Just Right by Got7
Top 5 K-pop Music Videos on Youtube
Undoubtedly, K-pop groups are known for breaking records in Korea.
However, this is now changing. For some time, these groups have been gaining fans across the world.
Not only are they gaining more fans, but attention from other platforms. All which leads them to the top music videos on Youtube for the K-pop section.
Gangnam Style by PSY
Gentleman by PSY
Ddu Du Ddu Du by BLACKPINK
DNA by BTS
Kill This Love by BLACK PINK
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