Author: Moïse

  • N-Po Generation: 5 Reasons Why Young People Believe Giving Up on Everything Is the Ultimate Solution

    N-Po Generation: 5 Reasons Why Young People Believe Giving Up on Everything Is the Ultimate Solution

    N-Po Generation: 5 Reasons Why Young People Believe Giving Up on Everything Is the Ultimate Solution

    Have you ever felt discouraged by family, work, social, political, academic, or environmental problems that made you feel like you should just…give up? Well, that’s how the n-po Generation feels. It is the generation of young people in South Korea who have given up on n number of things due to economic and social pressures.

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    This was one of the most important challenges Moon Jae-in had to face when he became president in 2017. The n-po generation, not satisfied with the ex-president’s job, was the group to convince by the major parties [Democratic Party of Korea (DPK) and People Power Party (PPP)] during the 2022 presidential election. If Yoon Suk-yeol, set to take office on May 10, got into power, it is largely thanks to young people with ages from 20 to 30 (also dubbed the ‘2030 generation’). Though the two main candidates were unpopular in what was referred to as ‘the election of the unfavorables’, the youth’s repressed anger with the outgoing president’s party (DPK) was a decisive factor.

    N-Po Generation Is Actually the Last Resort

    Let’s start with some Korean words you may need to know for the rest of this post.

    Il = one

    Sam = three

    O = five

    Chil = seven

    Gu = nine

    Po is short for the verb 포기하다 (pogihada = to give up)

    So, way before the n-po generation, in 2009, they were already talking about the 880,000 Won Generation (880,000 won was what temporary staff or contract workers were making a month in net pay; roughly $650 inflation-adjusted). Back then, the unemployment rate for people with ages from 20 to 29 was 8.5%. Consequently, university graduates were the ones that suffered the most from the 2007-2008 financial crisis.

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    Then, there was the Sampo Generation. This is the generation that gave up on three things: relationships, marriage, and children. From there, the situation started getting worse and worse. Capitalism was upending Korean people’s lives, which gave birth to:

    • Opo Generation that gave up on 5 things: take the elements already abandoned by the Sampo Generation + social life and the idea of owning a house.
    • Chilpo Generation that gave up on 7 things: what the Opo Generation abandoned + interpersonal relationships and hopes.
    • Gupo Generation that gave up on 9 things: what the Chilpo Generation abandoned + health and physical appearance.

    And with this continually squeezing condition, the surrender of the new generation is no longer limited to 3, 5, 7, or 9 things but an uncountable number of things, which defines the n-po generation. There are even young people who identify as the Ilpo generation. Instead of giving up on a lot of things, they choose to give up on one thing: life.

    The Manifestation of the N-Po Generation’s Anger

    Young Korean people (n-po generation) are working part-time jobs to pay for tuition and fees. Some scientists posit that laughing kills the pain. But the youth is not fully convinced. Thinking about how painful it is to find a job once you graduate doesn’t delight them. And those who succeed in finding a job worry about marriage. Those who get married worry about buying a house.

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    Family Background

    Unfortunately, there is a division among the n-po generation, young people themselves. In opposition to ‘being born with a golden spoon’, in 2015, a new term was coined: ‘dirt spoon’. It is used to refer to people who were born in a poor family and have little to no financial support.

     

    [embedyt] https://www.youtube.com/watch?v=ME9doI6T2jk[/embedyt]

     

    On one hand, some ‘gold spoons’ say ‘dirt spoons’ use their family income as an excuse. On the other hand, old people maintain the 2030 generation is always whining, they are not working hard enough, they want to do things the easy way. However, the truth is, in Korea, your family background determines your success more than efforts and skills.

    This may lead to self-deprecation, which is not a bad thing per se. From a psychological point of view, self-deprecation is part of the self-protection mechanism that every human being has. The problem, as always, is when there is not enough or too much. People with low self-esteem or those who repeat self-deprecation.

    People with low self-esteem have a slower recovery rate from the psychological shock that inevitably occurs in the process of self-deprecation. Because of this, the more this process is repeated, the more negative feedback accumulates rather than self-protection.

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    People who repeatedly self-deprecate miss out on opportunities for self-reflection. Setting low expectations and selling themselves short are conducive to neither personal stability nor personal development for the n-po generation.

    Self-efficacy might be a leap forward in that it refers to “an individual’s belief in their capacity to execute behaviors necessary to produce specific performance attainments”. A person with a strong sense of self-efficacy has specific confidence in the good parts, and based on this, forms a positive self-awareness that even the bad parts can be corrected gradually. Nevertheless, in a society marked by wealth inequality, is self-efficacy among the n-po generation sufficient to succeed?

    korea wealth inequality n-po generation
    Source: Ministry of Employment and Labor; Korean Statistical Information Service

    Low Birth Rate

    Having a child is expensive. Most young Koreans are enrolled in evening classes, which is very onerous. When it is difficult to study, to work, to live, and when the future is not guaranteed, it is quite natural not to have a child because of the costs to be borne. Just thinking about this makes the n-po generation give up on having children. Korean couples that have several children without having the means are even criticized. (Note: In Korea, children born out of wedlock are rare: single mothers are victims of violent discrimination.)

    The low birth rate is also explained by the strong gender inequality. The supporters of the president-elect Yoon Suk-yeol maintain there is no gender inequality in the country and if it exists, men are the victims. But the World Economic Forum suggests otherwise. In their Global Gender Gap Report 2021, South Korea ranks 123 out of 156 countries in terms of economic participation and opportunity.

    In Korea, it is up to the mother to take care of the children, and the social and family pressures to quit after giving birth are overwhelming, which of course takes a toll on them. Childcare structures, such as crèches, are insufficient. Working days are endless and incompatible with school hours. Taking private parental leave is tricky. Finding a job afterward is difficult with companies preferring to recruit men.

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    Many small and medium-sized businesses do not provide parental leave, and many women risk seeing their career affected by pregnancy. In these circumstances, many of them choose not to have children. This demographic decline has serious consequences for health and pensions, as well as a shortage of personnel within the active population.

    However, there is an exception in Sejong City, the region with the best fertility rate (1.28 in 2020). Sejong is Korea’s administrative capital: the city is mainly populated by civil servants, or in general people who benefit from stable jobs, reasonable working hours, and reduced discrimination against women.

    In 2021, the number of newborns in South Korea hit a record low of 260,500. It was 272.3 thousand in 2020.

    The South Korean population today stands at nearly 51.3 million. In 2020 and in 2021, President Moon Jae-in launched a series of measures to address the problem, in vain. Starting this year, the government started doling out cash gifts of 2 million won for a birth + 300,000 won until the child turns 1.

    South Korea has one of the lowest fertility rates in the world, with a worrying record of 0.81 children per woman, far behind the minimum rate of 2.1 – deemed necessary by the United Nations to effectively balance a country’s death rate.

    President-elect Yoon Suk-yeol may cause the n-po generation to be more adamant. Since he does not have a child, why would they?

    Youth Unemployment Rate

    Although Korea is priding itself on having a low unemployment rate (3% in March 2022), 3 points are to be made:

    • Slow economic growth causes the business sector to reduce employment in new positions.
    • The number of graduating from middle school to high school is as high as 80%, causing a shortage in the labor market.
    • The youth unemployment rate in Korea currently stands at 10%.
    • The number of elderly people who have not retired has increased, causing the opportunity to step up to a high position to be reduced.

    According to the employment trends announced by Statistics Korea (KOSTAT), the number of employed persons decreased for 11 consecutive months until January 2021, recording the worst situation since the 1997 Asian financial crisis. In addition, the number of economically inactive people who gave up on finding a job is increasing due to the prolonged employment crisis. In particular, the number of people giving up on job search in their 30s increased by 33.9% from 210,000 in January 2020 to 281,000 in January 2021 of this year, showing the largest increase among all age groups.

    unemployment rate n-po generation
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    In 2020, The unemployment rate of the youth aged 15~29 stood at 9.0% before the pandemic really hit. Still, young people were the biggest victims of covid-19. College and high school graduates had more difficulty in finding jobs. The employment rate for college male graduates was 12.1%. The rate for high-school female graduates was 14.4%.

    The current policy may not be that efficient. The government invests huge amounts of money to provide various employment subsidies without a fundamental improvement plan for the youth problems. It relies only on the creation of short-term jobs in the public sector. It is not an appropriate way to relieve the anxiety of the 2030/n-po generation and has little to no practical effect.

    It is necessary that the government humbly accept the criticism that it is not producing clear results even though it has invested the most money in jobs in Korean history. The next government needs to change the direction of existing job policies. It is necessary to take fundamental measures to create an ironclad foundation so that companies and the private sector can focus on creating high-quality jobs.

    Cost Of Living Deemed Expensive by the N-Po Generation

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    Because tradition requires the future husband to provide accommodation. A challenge as real estate in Seoul reaches astronomical prices. In a country where appearance is paramount, the in-laws often demand that the future groom (or the future bride) be from a good family, a graduate of a good university, or an employee of a prestigious company. South Korea, in addition to having an enshrouded caste system, is a country (like many others) where fathers deny requests for their daughter’s hand based on the suitor’s job. Working at a small or medium-sized company reduces your chances of getting married.

    The cost of living is another factor that affects the mentality of n-po people. Nearly 9.7 million people live in Seoul, calling it an expensive city to live in. The property price to income ratio is 29.40, ranking 9th highest out of 119 countries. Further, house prices are so high in Seoul that the Citizens’ Coalition for Economic Justice (CCEJ) found that it would take 25 years to buy a 99m2 apartment, presuming that a household was to save every last cent of its disposable income.

    The cost-of-living index is 73.22, the 20th highest out of 139.

    One cannot say the n-po generation is wrong about not wanting to buy a house. They simply cannot afford it because the cost is objectively exorbitant.

    Social Pressure

    Korea is a country where your position is more important than your name, where it is frowned upon to consult a psychiatrist, and where young people spend their days locked up in video game rooms (PC bang). With this, one has no choice but to be locked into patterns.

    And it starts in kindergarten. All children grow up driven by their parents’ obsession with success. The reason? The Suneung, the national university admission exam. The most important day of their lives (on that day, some shops are shut, constructions are halted, and planes are grounded so that students do not get distracted by anything). To be admitted is a consecration. And graduating leads the way to an officially unencumbered life. To achieve this, students must attend hagwons, those very expensive private schools where tutors prepare them to be more successful and competitive. Endless days, often until 10 p.m., for a path that is impossible to deviate from.

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    Here, kids start competing with each other at a very young age. Young Koreans do not live in the present. Everything they do is for their future. That’s why they all think about suicide at least once (highest suicide rate among developed nations). The n-po generation refers to the country as ‘Hell Joseon’.  The only possible way to escape is through death or emigration.

     

    [embedyt] https://www.youtube.com/watch?v=M1zoyyj0jMg[/embedyt]

     

    Let us bear in mind that if the ladder of hope for social advancement, which presupposes fair competition among young people (n-po generation) who will lead the country in the future, disappears, it could lead to a national disaster not only for young people but also for an entire society.

    The n-po generation is sold a dream about education, especially. They are told to spend hours and hours studying, cramming. At a younger age, they believe good grades will assure them a good life. They are told what they should be. However, once the reality hits them, they realize what they really are in the system.

    n-po generation with a hard life
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    We can confidently say that worldwide, no other generation of young people than today’s has the most sophisticated resumes. But jobs are to be found nowhere. Or if you are lucky to get one, it may not make you happy. Just take a gander at The Great Resignation. So, if nowadays, in the image of the n-po generation, young people give up on a lot of things, is it because they have too high expectations or because of a system that tells them that they just aren’t working hard enough?

    Don’t hesitate to read more about social life in South Korea here!

  • 10 Charming Kdrama Couples That Dated in Real Life

    10 Charming Kdrama Couples That Dated in Real Life

    10 Kdrama Couples That Dated in Real Life

    The quiet charms of office life, with its intriguing blend of camaraderie and mutual esteem that sometimes evolves into flirtation or romance, are far from new. It’s quite normal that people spending time and effort almost every day develop feelings for each other. That’s not really how it works when it comes to actors. When co-stars fall in love on set, it automatically becomes a huge thing. Numerous celebrities became enamored of their co-workers and decided to embark on a relationship. The same situation takes place in the K-dramas where couples fall in love in real life.

    K-dramas are known for being romantic, cheesy, and dreamlike. Therefore, seeing some couples that end up dating in real life should be anything but unthinkable. Some characters went from portraying some real-life-inspired love stories on TV to actually starting their own hence inviting everyone to believe true love still exists.

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    Kdrama Couples That Are No Longer Together

    Kdrama Couple – Lee Min-ho and Park Min-young

    Lee Min-ho and Park Min-young
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    When City Hunter aired in 2011, it was revealed that the co-stars Lee Min Ho and Park Min Young were dating. When announcing the stars’ relationship, their respective agencies carefully admitted the two “got to know each other better during filming and decided to move on after the show ended.” Lee Min Ho and Park Min Young broke up a year later due to their busy schedules.

    Kdrama Couple – Nam Joo-hyuk and Lee Sung-kyung

    Nam Joo-hyuk and Lee Sung-kyung
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    Model and actor Nam Joo Hyuk and model and actress Lee Sung Kyung fell in love while filming Weightlifting Fairy Kim Bok-joo and continued the relationship after the show ended. They had been friends since their modeling days, but the feelings gradually turned into something more real. Unfortunately for fans of this real and dramatic couple, they separated in August 2017 after a very short relationship of 4 months.

    Kdrama Couple – Song Joong-ki and Song Hye-kyo

    Song Joong-ki and Song Hye-kyo
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    Actor Song Joong Ki and actress Song Hye Kyo was a match made on screen during the smash hit Descendants of the Sun. After rumors started swirling about them dating during their trip to Bali, the couple released a surprise wedding announcement! The two, affectionately dubbed the Song-Song couple by fans, got married following a surprise wedding announcement in October 2017. Their marriage only lasted 1 year and 10 months before getting divorced in June 2019.

    Kdrama Couple – Ahn Jae-hyun and Koo Hye-sun

    Ahn Jae-hyun and Koo Hye-sun
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    Ahn Jae-Hyun and Goo Hye-Sun met on the set of Blood, which aired in 2015. The show made sure that being a vampire was contracted by a virus and not by a bite, which differed from the usual clichés of vampires.

    Other than that, the two main characters tied the knot in 2016. Sadly, they finalized their divorce in 2020. The split caused fans to be confused. No one could tell what happened exactly. Things got out of hand. Private conversations were revealed and cheating accusations were made.

    It seems like it is all water under the bridge, at least based on Goo Hye-Sun’s statement: ‘I have already forgiven everything. I’m positive that all of the things I went through were to help me grow as a person. Please encourage the person who stayed with me during his new chapter. The past is the past. Even though I wasn’t able to, please embrace him, even through his mistakes.

    Kdrama Couples That Are Still Going Strong

    Kdrama Couple – Ji Sung and Lee Bo-young

    Ji Sung and Lee Bo-young
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    Actor Ji Sung and actress Lee Bo Young only started dating four years after they met on the set of Save the Last Dance for Me in 2004. However, the wait was worth it, as the two got married in 2013 and gave birth to a beautiful daughter in 2015 and a son in 2019.

    Kdrama Couple – Ki Tae-young and Eugene

    Ki Tae-young and Eugene
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    The co-stars, actor Ki Tae Young and idol-turned-actress Eugene, began dating in real life after starring in the series Creating Destiny together in 2009. The couple got married in July 2011 and had a daughter in 2015. The family of three received massive fan love with their appearance in The Return of Superman. The couple, since then, welcomed a second daughter.

    Kdrama Couple – Lee Chun-hee and Jeon Hye-jin

    Lee Chun-hee and Jeon Hye-jin
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    Actor Lee Chun Hee and actress Jeon Hye Jin proved that, in some cases, age doesn’t matter. Even though there is a difference of nine years, the co-stars of the drama Smile, You started dating in 2009 and got married while expecting a child in 2011. Since then, they have remained one of the strongest couples in the K-drama world. In an interview, Lee Chun Hee explained during the filming of the drama that he and his wife were not interested in each other due to the age difference. He confessed to falling instantly in love with the actress, however, when she drove around in a Volkswagen Golf GTI which has always been his dream car!

    Kdrama Couple – Yeon Jung-hoon and Han Ga-in

    Yeon Jung-hoon and Han Ga-in
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    Actor Yeon Jung Hoon and actress Han Ga In have been together for a long time. They started dating around 2003 when they met on the set of Yellow Handkerchief. Then they got married in 2005 and have not left each other since. Happily married for 17 years, the couple had their first child in 2016.

    Kdrama Couple – Ryu Soo-young and Park Ha-sun

    Ryu Soo-young and Park Ha-sun
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    Actor Ryu Soo Young and actress Park Ha Sun became a real-life couple after co-starring in Two Weeks which premiered in 2013. In 2015, their relationship was revealed to the public. The couple married in January 2017 and gave birth to a beautiful daughter in August of the same year.

    Kdrama Couple – Hyun-Bin and Son Ye-Jin

    Hyun-Bin Son Ye-Jin
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    A year ago, it was revealed that Son Ye Jin was in a relationship with Hyun Bin, alongside whom she starred in 2020’s Crash Landing on You. In February, the public also learned that the couple was getting married, and it has not been dragged on since the wedding took place on March 31.

    Clearly, they go very well together. Fans were rooting for them. But frankly, it was too obvious that they had a relationship just based on their eyes: the look of two people in love. They couldn’t deny it any longer.

     

    [embedyt] https://www.youtube.com/watch?v=g3isseXjrKk[/embedyt]

     

     

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    Love is stronger than acting. That’s why actors also succumb to their partners and end up declaring their love in broad daylight. Kdrama couples like any other stars also fall for their partners and do not hesitate to show it.

    It goes without saying we’ll keep on seeing Kdrama couples date in real life. So, why don’t you make predictions, why don’t you tell us what couples will end up together in the upcoming Korean Dramas in 2022?

  • Chaebols: 6 Things You Should Know

    Chaebols: 6 Things You Should Know

    Chaebols are these conglomerates of family businesses developed (not created necessarily) mainly in the 1960s-70s thanks to the State. This granted them a lot of privileges. You probably know the biggest ones: Samsung, LG, Hyundai, SK Group, and Lotte to name a few. The CEOs are even considered celebrities in South Korea. They now federate numerous subsidiaries in very diversified fields. How? Through a sprawling investment model. They are constantly seeking ways to expand their activities.

    It goes without saying that a lot of Koreans are proud of what the chaebols accomplished, how they succeeded in putting South Korea on the map. However, the multiple scandals on the part of the leaders/managers elicit another sentiment; that of worry, anger, exasperation, and injustice.

    Biggest chaebols in south korea
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    Who are chaebols in Korea?

    How exactly were Chaebols formed?

    Chaebol (재벌, in Korean) literally means ‘wealth / group’. Now, some people refer to any large private company or capitalist when they use the term ‘chaebol’. Some others refer to those who run those large private companies. However, we are only focusing on the big businesses controlled by one or two families.

    Back in the late 60s and early 70s, South Korea did not really have a solid capital market. So, development, as understood under capitalism, was hard if not impossible. Park Chung-hee, then president, had to go abroad to look for funds, loaners, investors. As he was receiving seed money, he was distributing it in very specific industries.

    early seoul
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    And that’s how:

    -electronics went to Samsung and LG;

    -motor vehicles went to Hyundai.

    Basically, back then, it was the government telling private capitalists where and what to produce. That measure was coupled with a planned economy.

    Chaebols were granted government and foreign loans, relaxation of regulations and tax cuts, but also financial subsidies, a fixed wage system, low-cost electricity, and – the most important one – the abolition of trade unions.

    Chaebols’ current situation in Korea

    Over time, the government’s investment started to bear fruit since chaebols were thriving as expected.

    They have expanded into many and very dissimilar (uncorrelated) sectors, adopting an investment model that is extensive.

    • Hyundai went from being a simple car maintenance company to specializing in the sale of cars and lifts. It also provides logistics services and owns hotels and shopping malls.
    hyundai i30n
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    • LG, which was originally a cosmetics company, has now expanded into the sale of smartphones, televisions, various electronic components, chemicals, and fertilizers. It even owns a Korean Baseball team.
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    • Samsung, which began as a company specializing in groceries and textiles, today manages luxury hotels, builds tankers, and even sells insurance.
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    The population criticizes this constant diversification which prevents SMEs from developing.

    Just in 2020, the total revenue of the 4 biggest conglomerates (Samsung, Hyundai, SK Group, and LG) represented more than 40% of the country’s nominal GDP.

    If the chaebols were inspired by the Japanese system of Zaibatsu – a set of very diversified family businesses which dominated the Japanese economy until the end of World War II – they differentiated themselves from it in terms of management/ownership of the company. Where the bosses of the chaebols swear only by blood ties, those of the Zaibatsu could entrust their business to people outside their family if they considered them capable of taking over.

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    We can legitimately talk about a chaebol dynasty. Indeed, when the president can no longer carry out his duties or dies, he hands over the management of the company to his children or relatives.

    How Does Their Power Manifest?

    ‘No one can touch them’: this summarizes the general opinion about chaebols.

    Influence in the country’s decision-making process

    Under the presidency of Park Chung-hee (1963-1979), government and business have developed a tight relationship. President Park openly relied on the chaebols to rebuild the country and thus gave them more economic power.

    President Park and many of his successors expected the chaebols to contribute to government projects. The conglomerates have also, sometimes, given money personally to presidents or their relatives. And when South Korea started becoming ‘democratic’ in the 80s, the chaebols had become so economically powerful that they garnered a strong political influence. This is why politicians began to rely on their political and financial support to get elected.

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    This special relationship has not really changed. Large conglomerates are still taxed at lower effective rates than most businesses or individuals and receive more tax breaks. Businesses still pay electricity at lower rates than individuals in South Korea. Moreover, it seems like all decisions are made in the interest of the chaebols. Because if only one of them goes bankrupt, Korea’s economy will face devastating consequences. Therefore, the government’s keenness to maintain this ‘special relationship’ totally makes sense, from an economic perspective.

    The population was of course so annoyed that Moon Jae-in gave the reform of the chaebols a central place during his presidential campaign. But in office, his promises have proven easier to make than to keep. It is an ouroboros situation: it is the importance of conglomerates in the South Korean economy that is holding back attempts at change.

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    Chaebols’ Rule in the Judiciary System

    The Judiciary System in Korea is known for being lenient towards chaebols. A favor is usually given to them. That’s why a unique term was coined: the ‘three-five rule’, which is a three-year prison sentence but the execution is suspended for five years and then exempted if no further violations occur during the suspended period.

    • Cho Yang-ho (Korean Air). Tax evasion in 2000. 3 years sentence, commuted to 5 years probation.

     

    Cho Yang-ho
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    • Lee Kun-hee (Samsung). Tax evasion in 2008. 3 years sentence, commuted to 5 years probation.
    Lee Kun-hee
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    • Chung Mong-koo (Hyundai Motors). Tax evasion in 2008. 3 years sentence, commuted to 5 years probation.
    Chung Mong-Koo
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    • Cho Hyun-ah (daughter of chairman of Korean Air). Nut rage incident in 2014. 8 months sentence commuted to 2 years probation.
    Cho Hyun-ah
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    Chaebols have captured the system. Their indisputable contribution to the economic emergence of South Korea makes them think that they can place themselves above the law. Their members are not held accountable for their wrongdoings owing to their economic value. It is obvious that judges who hope to have a distinguished career will avoid making decisions that may threaten the country’s stability.

    Chaebol’s Control in the Press

    The chaebols have secured investments hence stranglehold on the media through advertising. The latter accounts for nearly 90% of the turnover of the printing press. This allows conglomerates to have a direct influence on the media, and thus relay their opinions concerning certain government orders.

    More than 60% of South Korean readers are concentrated on three main dailies. Close to the chaebols, the power of these dailies is ensured thanks to the guarantee of advertising inserts by the conglomerates. Faced with this oligopoly, the smaller players have to resort to self-censorship, in order to preserve good relations with the chaebols.

    censorship illustration
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    And speaking of censorship, here is a video showing the dark side of chaebols released by VICE News in early March 2022. Unless you use a VPN, it is impossible to watch it in South Korea (at the time of writing).

     

    [embedyt] https://www.youtube.com/watch?v=wHw7Aa7lhhw[/embedyt]

     

    Your Social Status as An Employee

    Almost all the Korean students fight to join the conglomerates, even if deep inside that is not what they want. Because it is crucial in how other people see not only you but also your whole family. Not joining the SKY universities (Seoul University, Korea University, Yonsei University) is considered a failure by some. And joining those universities but not securing a job at a chaebol is perceived as a bigger failure.

    Social status in korea
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    73% of all fresh graduates (roughly 500,000 in a given year) apply to work at one of them. They spend their whole student life cramming for exams, hoping they are going to ‘succeed’. The biggest conglomerates recruit only once or twice a year. And the tests are highly selective. For that reason, practice books on how to pass the tests came into existence.

    hard studies in korea
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    The structural problems in South Korea have no other root but an economic concentration on the hands of a few people. The country is of course innovative. Nevertheless, the innovations are rarely led by SMEs due to the fact that it is not in the interests of the chaebols.

    Chaebols, at their inception, were supported by the government and later by the people. But today, these large companies are, in a sense, controlling both the government and the people. This should make us think. This should make us reflect on the fact that something about large companies has to change. Do we just let them get bigger and bigger? Past a certain size, perhaps a restructure should be required.

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    Discover more interesting stuff about life in Korea, and Korean culture!

  • Shaun And Yuna’s Incredible “So Right” Music Video Released! (2022)

    Shaun And Yuna’s Incredible “So Right” Music Video Released! (2022)

    Shaun And Yuna’s Incredible “So Right” Music Video Released (2022)

    Two weeks after the audio version, the video for Shaun and Yuna’s “So Right” was released on March, 10. The visuals were truly anticipated. After an amazing musical journey through different emotions and soundscapes, a story was needed to elicit more excitement from the fans.

    Shaun YunaShaun and Yuna – So Right: Song Overview

    The song was expected to be another gem from Shaun and Yuna. These two music ‘globe-trotters’ are reminding us that love is everywhere. Little signs from Cupid are hidden here and there everywhere around us without us paying attention to them sometimes. Love is the default mode of all human beings but we sometimes forget it. Shaun and Yuna want us to remember that now more than ever.

    So Right song artwork
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    Because choosing to recognize love in all things allows us to resonate with what is highest. This amounts to choosing to project on the screen of our collective consciousness the most beautiful, the best of ourselves. Love is immanent and transcendent, it is in the infinitely small, at the heart of each of your elementary particles, and in the infinitely large, beyond the stars and the galaxies.

    Shaun and Yuna want us to realize how close we are to love. All we have to do is accept it.

    You make everything feel so nice

    And I’m falling for you with closed eyes

    Baby, I think you know why, you know why

    Shaun And Yuna’s “So Right” Met the Fans’ Expectations

    Shaun And Yuna – So Right: Multiculturalism

    This concept is incarnated in the selection of the two actors: Korean-American Jason Won Lee and Asian-American Leilani Sioson. Unbound Entertainment Group succeeded in connecting what is perceived as ‘different’ worlds in one. Not only did they not limit this project to Shaun and Yuna but also expanded it so as to include other people, so as to highlight their talent.

     

     

     

    Jason Won Lee
    Image Source

     

    Leilani Sioson
    Image Source

                 

    Shaun And Yuna – So Right: Great Video Storytelling

    The story starts with two people bumping into each other. Without uttering a word, they looked at each other. Something magical just happened: love at first sight. From there, the viewer is invited to ‘ride’ a roller coaster of emotions consisting of sadness (to a lesser extent), happiness, and infatuation.

     

    [embedyt] https://www.youtube.com/watch?v=IK4i73lwyQs[/embedyt]

     

    In a simple exchange of glances, these two people got the revelation that seemed obvious to them. That fortuitous encounter marked their mind because it caused a real ‘electric’ shock. Neither saw it coming!

    With ‘So Right’, Shaun and Yuna serenaded us and invited us to open our hearts to love. The goal of this project was to promote multiculturalism. It goes without saying that it was achieved. In addition, sweet-sounding voices and impressive visuals could do nothing but create a masterpiece.

    For the rest of the year, there will be more international collaborations from Unbound Entertainment Group. Don’t miss any of them on Kworld Now!

  • Shaun and Yuna To Release A Mind-Blowing Collaboration Titled “So Right” (2022)

    Shaun and Yuna To Release A Mind-Blowing Collaboration Titled “So Right” (2022)

    “So Right” will be released on February 24.

     

    Shaun and Yuna’s Long-Awaited Single

    Shaun and Yuna
    ©Unbound Entertainment Group & Records

    Pop artist Yuna and Korean DJ Shaun are teaming up to create a new single together. Yuna is the songwriter thus in charge of the lyrics, while Shaun focused on producing the track. This collaboration promises to be another gem with these two renowned artists joining hands for the creative process.

    Shaun and Yuna sparked excitement when they teased their upcoming musical collaboration late last year. Now, the wait is over as Unbound Entertainment Group announces that the artists’ single will be available on February 24, at 6 p.m. KST.

    Shaun is probably best known outside of Korea for his chart-topping hit “Way Back Home”. The DJ, singer, and producer actively shares his work on his official YouTube channel where you can now listen to the new 2021 releases of “Luni-Solar” and “Dream”.

     

    [embedyt] https://www.youtube.com/watch?v=amOSaNX7KJg[/embedyt]

     

    Yuna is a singer-songwriter bringing pop to her fans around the world. She has released four international studio albums and collaborated with several notable artists in the United States. Her most successful songs are “Lullabies” and “Crush” which have amassed over 7 million and 98 million views respectively on YouTube. Be sure to check out Yuna’s Spotify and YouTube channel to fall in love with her work.

     

    [embedyt] https://www.youtube.com/watch?v=9SGHPQ2FVm8[/embedyt]

     

    Over the last few years, Shaun has densely portrayed his inner voice through sensuous beats and deep sounds completed with snares, finger snaps, and kicks. Yuna’s soft vocals on top of the alluring guitar sounds have drawn a lot of listeners at once. With the combination of these two artists’ talents, ‘So Right’ will, for sure, be a hit. Shaun and Yuna’s music have that je ne sais quoi that the MZ generation can identify with.

    As it is a work that blends each other’s strengths, fans’ expectations are high owing to the musical synergy that Shaun and Yuna will create together.

    “So Right” will address love and how close we all are to it, how inevitable it is. Without love, life would not exist. The feeling of love is above all based on the expectation of a ‘meeting’. The individual cannot live in isolation. If they are not in an ‘exchange’, they would die very quickly. Human beings build themselves in a co-construction.

    A Bridge Between Cultures

    The underlying reasons for the existence of this love-centric song are apparent not only in the song itself but also in the ‘why’ of this project.

    Yuna Hijabster
    Image Source

    Yuna is a Malaysian singer-songwriter represented by the symbol of ‘Hijabster’, a compound word of hijab and hipster. She goes beyond the traditional Muslim image of women and actively expresses their modern image, and she is actively supported by young people. Her collaboration with Shaun (Korean) is multiculturalism at its peak and will help advance both of them’s perspectives, views, opinions, cultures around the world. This interculturality is exactly what Unbound Entertainment hopes to achieve. Through a love song, that message is believed to be heard by a global audience.

    Shaun Korean DJ
    Image Source

    To sum up, through this song, Shaun and Yuna will have to be able to make themselves understood and to make their culture understood, via words and sounds. They will rely on their fans to spread their message. Fortunately, they already have a strong fanbase that gives them unquestionable support and considerable visibility.

    Yuna Spotify Monthly Listeners
    ©Spotify
    Shaun Monthly Listeners on Spotify
    ©Spotify

    Shaun and Yuna’s “So Right” will hopefully be an earworm that will be on repeat on various playlists.

    “So Right” will be released on streaming platforms on:

    Korea – 2/24/22 Thursday at 6 PM KST
    US – 2/24/22 Thursday at 1 AM PST
    US – 2/24/22 Thursday at 4 AM EST

    Shaun and Yuna So right
    ©Unbound Entertainment Group & Records

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